About Me

I’ve been immersed in audio since I was a teenager. My father, Alex, started Hi-Fi Centre back in 1984, and I’ve had the privilege of continuing that legacy. Over the decades, I’ve seen the transition from cassettes to CDs, to streaming — and I’ve loved every minute of it. Today, I lead the team with a focus on making great sound simple, accessible, and deeply satisfying for every customer we work with.

My Approach

Every customer is different, and that’s where the magic lies. My role is to ask the right questions — What are you trying to feel in your space? How do you listen to music? What’s your lifestyle like? — and build a system around your answers. Whether you're in-store or online, our process is the same: honest advice, smart recommendations, and a lifelong relationship with service that doesn’t stop after the sale.

A Memorable Setup

Clients come to us with a seemingly simple request: "Build us a system that plays at nightclub volume levels but with the clarity of a high-end hi-fi." The space easily holds 100 people, making this a challenging task. In the end, and after attending some of their parties, I can proudly say that the goal was achieved. We also won a CE Pro Gold Award for this system.